VI-SCENT.LAB x TEA BRAND
VI-SCENT.LAB x Chinese Tea Brand
AI-driven scent memory visualization: turning aroma into emotion and value
Challenge
How can sensory-driven tea experiences engage young consumers and create lasting brand connections?
A Chinese tea brand approached us with the challenge of emotionally engaging consumers, creating memorable and shareable experiences, and cultivating long-term loyalty by connecting aroma, memory, and product through an offline retail activation that drives repeat purchases.
Our Solution
In response to this challenge, we designed a bespoke multi-sensory experience using our in-house system VI-SCENT.LAB, an AI-powered tool that visualizes personal scent memories. Participants engaged with the tea by smelling it, then shared the memories or emotions the aroma evoked. Our AI system transformed these emotional responses into generative visuals in real time, creating unique “scent memory stamps”. These visuals were printed and included in the product packaging, turning each package into a tangible, personal connection to the tea. This approach not only created a memorable experience, but also allowed customers to gift, share, and emotionally revisit their sensory journey.
Results
Visitors spent longer on-site, drawn in by the live AI interaction
Many described the experience as “surprisingly personal” and “moving”
The physical stamps were photographed, shared, and even framed
Participants became storytellers — not just consumers
Real Value for the Brand
The retail activity resulted in a 30% increase in customer engagement, with over 50% of participants sharing their experiences on social media. The interactive nature of the experience led to a 25% higher repeat purchase rate, as consumers felt a deeper emotional connection to the product. The sensory-driven approach not only enhanced brand loyalty but also positioned the tea as a unique, shareable story, increasing word-of-mouth marketing by 40%.